As direct sellers, Modicare consultants started with direct consultations. To help their beauty consultants excel, they turned to our demo development team to create a demo to help with the product recommendation for Urban Color London. The Skin Type Test is used as part of the consultant participation package, making it easier for consultants to engage with consumers more effectively.

USP Indicator Solution developed a multi-tester for the Modicare team: a sensory marketing tool, beauty consultants can provide objective and beauty consultation. These easy-to-use test strips accurately visualize the consumers’ skin type within seconds, which educated the consumer and brought a professional element into the talk.