Modicare, a leader in direct selling, sought to enhance the capabilities of their beauty consultants by equipping them with tools to deliver professional and tailored product recommendations for the Urban Color London range. The objective was to simplify the consultation process, enabling consultants to effectively engage with consumers and provide personalized skincare solutions.
To achieve this, Modicare turned to USP Solutions for a professional and easy-to-use Skin Type Test that could be seamlessly integrated into their consultant participation package, empowering consultants with science-backed diagnostic tools.
USP’s Contribution
USP Solutions developed a multi-tester sensory marketing tool designed specifically for Modicare’s needs. This Skin Type Test utilized advanced test strips to help beauty consultants analyze consumers’ skin types quickly and accurately. The tool’s intuitive design and reliable results enabled consultants to deliver professional consultations while educating consumers about their skincare needs.
How It Worked
- Skin Type Diagnosis:
- The Skin Type Test used diagnostic strips to measure sebum levels on the skin’s surface.
- Results provided instant insights into whether the consumer’s skin was dry, normal, combination, or oily.
- Personalized Recommendations:
- Consultants used the results to recommend Urban Color London products tailored to the consumer’s specific skin needs, enhancing the relevance and effectiveness of their advice.
- Consumer Education:
- The diagnostic process educated consumers about their skin type, fostering trust in the consultant’s expertise and Modicare’s product range.
- Professional Engagement:
- The tool added a scientific, professional element to consultations, elevating the overall consumer experience and reinforcing the consultant’s credibility.
Impact
The Skin Type Test became a cornerstone of Modicare’s direct-selling strategy, boosting the confidence of beauty consultants and enhancing the consumer experience. By integrating this diagnostic tool, Modicare improved consultant-consumer interactions, strengthened brand loyalty, and increased sales for the Urban Color London product line.
