To support the launch of their Hyaluronic Expert skincare line, Mixa’s marketing team sought an engaging and consumer-friendly product recommendation tool. The goal was to create an easy-to-use activation tool that empowered consumers in Poland and the Baltics to independently identify the most suitable product for their skincare needs, without requiring assistance from beauty advisors (BAs).
The tool needed to be safe, accurate, and visually appealing, ensuring it caught attention while delivering meaningful value to users.
USP’s Contribution
USP Solutions partnered with Mixa to develop an eye-catching Skin Type Test Tool tailored to the brand’s objectives. The tool provided consumers with a simple and accurate way to determine their skin type, guiding them toward the most suitable products within the Hyaluronic Expert range.
Designed for self-use, the tool aligned perfectly with Mixa’s focus on providing accessible and trustworthy skincare solutions. Its intuitive design ensured a seamless experience, empowering users to make informed decisions independently.
How It Worked
- Skin Type Diagnosis:
- The Skin Type Test analyzed sebum levels to determine whether a consumer’s skin was dry, normal, combination, or oily.
- The results provided clear guidance on which product in the Hyaluronic Expert line was best suited to their skin type.
- Ease of Use:
- The self-guided tool required no assistance, making it perfect for individual use at home or in-store.
- Engagement and Education:
- The tool educated consumers about their skin’s needs, reinforcing trust in Mixa’s expertise and products.
- Activation Across Channels:
- The tool was designed to complement both online and in-store activations, maximizing reach and engagement.
Impact
The Skin Type Test Tool became an integral part of Mixa’s Hyaluronic Expert launch, enhancing consumer engagement and driving product sales. By creating a seamless, self-guided experience, the tool elevated brand visibility and trust, positioning Mixa as a leader in personalized skincare solutions in Poland and the Baltics.
