Man science Australia was launching a new men’s skincare range that requires the consumer to buy their testing kit, which that includes a skin type test as well as a sensitivity test. The consumer then enters their results into their online profile that generates a product recommendation based on their skin type and unique sensitivities. The customer can then buy their unique personalized products on a subscription.
Building on the premise that consumers are more likely to trust those brands that make an effort to enhance their knowledge about the brand products. USP developed a nifty information postcard with our PH level tester and Skin Type tester that addressed all the issues Man-Science wanted. This tester card was engaging, and by educating their consumer, they helped to establish brand awareness, brand trust and give added value to their marketing activity…leading to increased sales.
