Man Science, a premium men’s skincare brand in Australia, aimed to revolutionize the way men approached skincare with the launch of their personalized product range. Central to this initiative was an interactive testing kit that allowed consumers to identify their skin type and sensitivities. Consumers used the kit to perform PH-level and Skin Type tests, entering their results into an online profile to receive personalized product recommendations. These tailored solutions could then be purchased on a subscription basis.
The goal was to establish trust and build brand awareness by educating consumers about their skin and connecting them with customized skincare solutions.
USP’s Contribution
To address Man Science’s needs, USP Solutions designed an informative and engaging tester postcard that included:
- A PH-Level Tester to measure the skin’s acid-alkaline balance.
- A Skin Type Tester to determine whether the skin was oily, dry, or normal.
This dual-purpose tester card educated consumers about their skin while seamlessly integrating into Man Science’s digital ecosystem. By bridging physical and digital experiences, the tool added value to the brand’s marketing activities and reinforced consumer trust in their personalized offerings.
How It Worked
- Skin Analysis: Consumers performed the PH-Level and Skin Type tests using the included tester card, gaining insights into their skin’s unique characteristics.
- Digital Integration: Results were entered into Man Science’s online platform, generating tailored product recommendations based on skin type and sensitivities.
- Subscription Service: Consumers purchased their recommended products through a subscription model, ensuring ongoing engagement and loyalty.
- Enhanced Consumer Experience: The tester card served as an educational tool, empowering men to understand and care for their skin better.
Impact
Man Science’s testing kit and accompanying informational postcard became a cornerstone of their marketing strategy, driving brand awareness and consumer trust. By delivering a science-backed, personalized experience, the tool resonated with consumers, boosted product sales, and reinforced the brand’s position as a leader in men’s skincare innovation.
