The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin requires and eventually, the POS tool should also evoke the need for one of the in-store products.

Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer.

The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

The L’Oreal Beauty Advisors learned how to use the tools and the advantages they had. Then eagerly engaged consumers and showed them what level of wrinkles they had. This indicated which product was right for them. Leading to brand trust, awareness and eventually increased sales.

How it works:

• Step 1: take the powder strip and place it on the outside corner of the eye. Tap to make sure the surface is covered with the powder.
• Step 2: Firmly place the result test strip onto the same area.
• Now remove the test strip and compare it with the provided result chart.