Demo Creation Experts | Translating Science into Demos for your Audience

L’Oréal Paris – Reduce Wrinkles With L’Oréal Paris Revitalift

“Less visible wrinkles after one week” – that was the main claim the L’Oreál Paris team wanted to prove with our help – hence the brand activation tool had to provoke consumer excitement, and increase trust and brand love.

For their upcoming “Revitalift” activation the L’Oréal Paris team needed a tool that could determine the consumer’s wrinkle level, that – used as a before/after test – could effectively demonstrate Revitalift’s claim to lessen wrinkles after one week.

Our experts at USP knew that the key ingredient for a highly engaging tool is the understanding and translation of L’Oréal Paris’ needs. Paired with a haptic experience, that stimulates the consumer’s senses, the sought-after solution promises true consumer Engagement.

As a first step, initial concepts and prototypes, differing in size and shape, were sent to the L’Oréal Paris team. Our 2D Wrinkle Test technology was evaluated as the best technological fit for this campaign.

After deciding on how the sensory marketing tool would be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines. By taking one test before using Revitalift Wrinkle Cream and another taken 1 week after having used the product, consumers learn about the efficacy of RevitaLift Cream.

Facts
BRAND:
L'Oréal Paris
COMPANY:
L'Oréal
CATEGORY:
Skin Care
COUNTRY:
Turkey
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Lessens wrinkles/signs of aging, Anti-aging
BENEFIT:
Aging Indicator
TECHNOLOGY:
Wrinkle Test
ACTIVATION CHANNEL:
Events, Online

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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