Demo Creation Experts | Translating Science into Demos for your Audience

L’Oréal Paris – Pure Clay Masking – Product Recommendation

L’Oréal Paris’ UAE team aimed to create a solution that would simplify the skincare selection process for consumers. Using that goal, USP Solutions developed a tool to help customers identify the most suitable combination of clay masks, sugar scrubs, and hydration products for their specific skin types.

The goal was to create an easy-to-use, accurate tool that could guide consumers toward the best product regimen for their unique skin concerns. Designed for flexibility, the tool could be used independently or with the assistance of a beauty advisor.

The team introduced an interactive Skin Type Tester that engaged consumers directly at POS locations. The test involved a simple two-step process:

Remove: Consumers use a skin test strip to sample skin from various facial zones (T-Zone, chin, cheek) and assess their skin texture.

Match: The strip is then matched to pre-determined skin patterns, categorizing the consumer’s skin type into oily, normal, rough & dull, blackheads, or uneven skin.

This would help them to find the most suitable product recommendations like Pure Clay masks and Sugar Scrubs.

This practical, consumer-friendly approach not only improved product engagement but also helped L’Oréal strengthen customer satisfaction and increase sales by providing personalized skincare solutions across the UAE market.

Facts
BRAND:
L'Oréal Paris
COMPANY:
L'Oréal
CATEGORY:
Skin Care
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Product recommendatiom
BENEFIT:
Hydration indicator
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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