Demo Creation Experts | Translating Science into Demos for your Audience

L’Oréal Paris – Pure Clay Mask

Building on the success of the Pure Clay demos used worldwide, the L’Oréal Paris team in the UAE sought an innovative tool to enhance the consumer experience further. The objective was to create a solution that would help consumers select the ideal skincare regime, combining clay masks, sugar scrubs, and hydration products tailored to their specific skin type.

The tool needed to be easy to use, accurate, and versatile, ensuring consumers could confidently choose their products either independently or with the assistance of a beauty advisor at the point of sale.

USP’s Contribution
USP Solutions developed a customized Skin Type Test Tool designed to provide quick and reliable skin assessments. This tool served as a product recommendation engine, guiding consumers to the most suitable combination of L’Oréal Paris clay masks, sugar scrubs, and hydration products.

The tool’s user-friendly design made it accessible for all shoppers, whether they were receiving guidance from a beauty advisor or exploring skincare options independently. By linking the test results to specific product recommendations, the tool bridged the gap between consumer needs and product offerings, ensuring a personalized and seamless experience.

How It Worked

  1. Skin Type Diagnosis: The Skin Type Test helped consumers determine whether their skin was dry, oily, combination, or normal in just a few seconds.
  2. Personalized Product Recommendation: Based on the results, the tool recommended the best combination of clay masks, sugar scrubs, and hydration products.
  3. Versatile Use: Designed for in-store use, the tool worked equally well as a self-guided solution or in consultations with beauty advisors.

Impact
The Skin Type Test Tool became a key component of L’Oréal Paris’s POS strategy in the UAE, driving consumer engagement and improving the shopping experience. By combining education with convenience, the tool reinforced L’Oréal Paris’s position as a leader in personalized skincare solutions, boosting both customer satisfaction and product sales.

Facts
BRAND:
L'Oréal Paris
COMPANY:
L'Oréal
CATEGORY:
Skin Care
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear Skin
BENEFIT:
Clear Skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w