Building on the success of the Pure Clay demos used worldwide, the L’Oréal Paris team in the UAE sought an innovative tool to enhance the consumer experience further. The objective was to create a solution that would help consumers select the ideal skincare regime, combining clay masks, sugar scrubs, and hydration products tailored to their specific skin type.
The tool needed to be easy to use, accurate, and versatile, ensuring consumers could confidently choose their products either independently or with the assistance of a beauty advisor at the point of sale.
USP’s Contribution
USP Solutions developed a customized Skin Type Test Tool designed to provide quick and reliable skin assessments. This tool served as a product recommendation engine, guiding consumers to the most suitable combination of L’Oréal Paris clay masks, sugar scrubs, and hydration products.
The tool’s user-friendly design made it accessible for all shoppers, whether they were receiving guidance from a beauty advisor or exploring skincare options independently. By linking the test results to specific product recommendations, the tool bridged the gap between consumer needs and product offerings, ensuring a personalized and seamless experience.
How It Worked
- Skin Type Diagnosis: The Skin Type Test helped consumers determine whether their skin was dry, oily, combination, or normal in just a few seconds.
- Personalized Product Recommendation: Based on the results, the tool recommended the best combination of clay masks, sugar scrubs, and hydration products.
- Versatile Use: Designed for in-store use, the tool worked equally well as a self-guided solution or in consultations with beauty advisors.
Impact
The Skin Type Test Tool became a key component of L’Oréal Paris’s POS strategy in the UAE, driving consumer engagement and improving the shopping experience. By combining education with convenience, the tool reinforced L’Oréal Paris’s position as a leader in personalized skincare solutions, boosting both customer satisfaction and product sales.