L’Oréal’s Age Perfect team came to USP with the challenge to create a sensory marketing tool that engaged the consumers at POS, focusing on their new Intensive Re-nourishing range. It had to be easy to use, work in isolation of beauty advisors, and was specifically designed to diagnose the skin hydration level of the 55+ woman.
How did USP Solutions help?
We created a skin tester that measured the level of dryness of the skin. In 5-7 seconds, the consumer could understand the status of their skin and then get a product recommendation based on the result. No beauty advisor was needed to do the test, it was engaging, and it had a call to action by asking that fundamental question of the required demographic “Is your skin dry?”. This way, the consumer understands the condition of their skin, while being provided a clear guideline addressing the condition with the products. Thus, it stimulates the purchase intent and increases the basket size with the right product recommendation for their skin.
USP Solutions always tests the products on its several technologies to ensure the best possible outcome. Developing different concepts, keeping the team’s needs, claims, and market requirements in mind. Once a selected concept meets the marketing teams’ requirements, the USP team is galvanized into the production process that begins with artwork design or alignment and ends with the finished product reaching the destination on time.
