The L’Oréal Paris team needed a marketing solution for their launch of a new skincare product for February 2017 that would demonstrate the superiority of their product and engage consumers. They needed a demo tool that could show that their product was fast absorbing compared to their competitors. While at the same time, it should diagnose the skin type of the consumer, leading to a product recommendation of the different product variants. In short, they needed a tool to ensure the product claim was proven and the consumer received the best consultation for their personal skin needs.

How did USP Solutions help?

With over 27 technologies to choose from, USP Solutions was able to mix and match the technologies to come up with a demo card that not only was able to prove the efficacy of the client’s product by proving its claim but, also with their signature Skin Type Tester was able to diagnose and steer the consumer to the best product choice for their skin. The tool allowed for a demo that could be used in-store by the consumer with or without the help of a beauty advisor.

One of the tools mechanics and design was agreed up USP went into production ensuring the quality of the tool and on-time delivery.

The tool was considered a great success which led to multiple orders from different regions worldwide.