Aimed to showcase the effectiveness of their White Perfect Clinical Cream, the L’Oréal Paris team in Vietnam emphasizes two core product benefits: protecting the skin from UV damage and achieving a brighter, more even complexion.
To communicate these benefits effectively, USP introduced an interactive demo tool that allowed consumers to visualize the impact of White Perfect Clinical Cream on dark spots and skin imperfections. It featured a visual before-and-after comparison, where users could directly observe the cream’s ability to reduce dark spots and wrinkles caused by sun damage. An example of this technology is of Olay’s White Radiance: Pearly & Radiant demo that USP did.
This was then structured around a hands-on experience, where consumers could apply the cream to different facial zones displayed on a card. They used a strip to simulate the cream’s effect on their skin, which demonstrated improvements in dark spots and overall skin tone after applying the product.
Key to the success of this tool was its simplicity and ease of use at POS. Consumers could experience firsthand the effectiveness of the product, reinforcing its claim of undamaged, flawless skin. This approach also helped educate consumers on the importance of sun protection and skin care, which further solidified trust in the L’Oréal brand.
By offering a tangible and engaging experience, L’Oréal was able to connect with consumers more personally, driving not only higher engagement but also a boost in product sales, with the demo serving as a visual testament to the product’s efficacy in real-time. This approach helped reinforce the brand’s image as a leader in skin care and sun protection solutions across Vietnam.
