The L’Oréal Paris team was looking for a solution that proved both claims of their White Perfect Clinical Cream: UV protection and flawless, fair skin. While increased consumer engagement and brand trust were other key aspects of this project.
L’Oréal Paris – Fair and Radiant Skin.
Info
Facts
BRAND:
L'Oréal Paris
COMPANY:
LOreal
CATEGORY:
Skin Care, Sun Care
COUNTRY:
Vietnam
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Undamaged skin
BENEFIT:
Increased consumer engagement and brand trust
TECHNOLOGY:
Dark Spot Demo Technology, Sun Damage Demo - Dark Spots & Wrinkles
ACTIVATION CHANNEL:
POS
