Wanting an educational tool for their new launch’s activation campaign with Boots, the L’Oreal Paris team wanted to have an awareness tool that measured the UV level in the area and notified the consumer to protect themselves with L’Oreal Paris BB Cream. They needed a tool that could be carried around with the consumer, encouraging them to remember to stay safe in the Sun.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone with a built-in secret message. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity. When the consumer was exposed to high UV rays, the sticker revealed its secret message advising the consumer of the dangers of UV and the need to cover with BB Cream.