For the activation campaign of their new launch with Boots, L’Oréal Paris aimed to create an educational tool that would raise awareness about UV protection while promoting their BB Cream as a daily defense against harmful rays. The goal was to provide a portable and engaging solution that reminded consumers to stay safe in the sun and highlighted the importance of UV protection in their skincare routine.
To achieve this, the tool needed to be practical, user-friendly, and capable of seamlessly integrating into consumers’ everyday lives, reinforcing the message of sun safety throughout the day.
USP’s Contribution
USP Solutions developed an innovative UV Intensity Sticker that aligned perfectly with L’Oréal Paris’s objectives. Designed as a branded sticker to be affixed to a smartphone, the tool leveraged UV level detection technology to deliver real-time information about sun exposure.
This pocket-sized solution became an essential companion for consumers, ensuring they were always aware of changing UV conditions. The sticker featured a built-in secret message that activated when UV levels were high, reminding consumers of the dangers of sun exposure and recommending L’Oréal Paris BB Cream as a protective measure.
How It Worked
- Portable UV Detection: The UV Intensity Sticker, affixed to a smartphone, monitored UV levels in the surrounding area.
- Visual Alert: When exposed to high UV rays, the sticker revealed a hidden message, warning consumers about the risks of unprotected sun exposure.
- Product Recommendation: The message encouraged consumers to shield themselves with L’Oréal Paris BB Cream for optimal sun protection.
Impact
The UV Intensity Sticker successfully elevated the activation campaign, becoming a standout feature in Boots stores across the United Kingdom. By offering a practical and educational tool, L’Oréal Paris strengthened consumer trust in their skincare solutions while boosting awareness about the importance of sun protection. This innovative approach to engagement enhanced the visibility of L’Oréal Paris BB Cream, driving both product interest and sales.
