Demo Creation Experts | Translating Science into Demos for your Audience

L’Oréal – Hair Combination Tool

L’Oréal Professionnel, a trusted leader in professional hair care, sought an innovative solution to empower their salon teams in India. Their goal was to provide salon professionals with a diagnostic tool to accurately assess clients’ scalp health, ensuring personalized treatments that addressed individual needs.

The challenge was to create a tool that could diagnose common scalp concerns such as dandruff and excess sebum while offering a seamless experience for both salon professionals and clients. By focusing on personalized care, L’Oréal Professionnel aimed to elevate the salon experience, build trust, and reinforce their commitment to professional-grade solutions.

USP’s Contribution
To meet these needs, USP Solutions developed a cutting-edge diagnostic tool combining the Dandruff Test and Scalp Sebum Test. This comprehensive solution enabled salon teams to provide clients with an in-depth analysis of their scalp health before applying treatments.

The diagnostic tool was designed to be user-friendly, accurate, and highly visual, making it easy for clients to understand the condition of their scalp. By offering this personalized diagnosis, salon professionals could recommend tailored treatments, creating a more meaningful and effective client experience.

How It Worked

  1. Diagnosis: The tool utilized the Dandruff Test to detect visible flakes and the Scalp Sebum Test to measure oiliness levels, providing a complete picture of the client’s scalp health.
  2. Personalized Recommendations: Based on the results, salon professionals recommended customized treatments from L’Oréal Professionnel’s product range.
  3. Enhanced Engagement: The visual and interactive nature of the tool helped clients understand their scalp condition, fostering trust in the recommendations provided.

Impact
The diagnostic tool transformed the salon experience for L’Oréal Professionnel’s clients in India. By enabling personalized consultations, the tool elevated the level of care provided, enhancing customer satisfaction and loyalty. This initiative reinforced L’Oréal Professionnel’s position as a leader in professional-grade hair care, driving growth and differentiation in a competitive market.

Facts
BRAND:
L'Oréal Professionnel
COMPANY:
L'Oréal
CATEGORY:
Hair Care
COUNTRY:
India
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Healthy scalp
BENEFIT:
Visual on dandruff
TECHNOLOGY:
Dandruff Test, Scalp Sebum Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w