Demo Creation Experts | Translating Science into Demos for your Audience

Lloyds Pharmacy – Body Hydration Test

The hydration level of skin undergoes challenges and changes all year round. So, how to identify what treatment your body skin needs right now? See how Lloyds Pharmacy helped consumers to answer this question.

The Lloyds Pharmacy team needed a conversation starter for their in-store consultants, which focused on the needs of their consumers and was able to lay an important first step towards one-to-one consulting

The USP Solutions’ challenge was to translate the Lloyds Pharmacy needs to a brand activation tool that encouraged consumers to get start a conversation with Lloyds Pharmacy’s in-store consultants. The aim was to shift selling to consulting.

USP Solutions developed prototypes, different in shape and size, which were sent to the Lloyds Pharmacy marketing team for reviews and we proposed that the hydration test technology was the best technology match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility; from artwork creation to printing and on-time delivery.

The Hydration Test tool from USP Solutions enables consumers to understand their skin’s moisture level, giving them a moment of truth. The adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge let consumers realize their need for a body moisturizer which was then recommended by the Lloyds Pharmacy consultant.

Facts
BRAND:
LloydsPharmacy
COMPANY:
LloydsPharmacy
CATEGORY:
Body Care
COUNTRY:
United Kingdom
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Hydrated and plump skin
BENEFIT:
Dry, flaky skin to hydrated, plump skin
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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