Demo Creation Experts | Translating Science into Demos for your Audience

Lifebuoy – Germ Detection Tool

The Lifebuoy team has been looking for a demo that proved its claim of eliminating 99% of germs compared to other soaps. Germs are invisible to the naked eye, so they are overlooked all around. They wanted to show that not only did the soap make short order of the visible dirt, but it also went deeper to tackle the invisible germs which a regular wash may not provide. Thus, really eliminating 99% of germs from the surface of the hands.

How did USP Solutions help? 

Taking the Lifebuoy team’s requirements into consideration, USP developed a demo card that used two of its technologies. The R&D lab of USP tested Lifebuoy and other similar products against different technologies. They found that they could show the elimination of dirt by using the wipe off technology. This showed that both products worked equally well, but when the demo was exposed to UV light, one could see the part treated by Lifebuoy, how deeply it cleaned with only 1% of germs still present. While the part of the demo treated with competitor product still showed the invisible germs. This demo was so powerful and believable that they were able to prove their claim effectively.

 

Facts
BRAND:
Lifebuoy
COMPANY:
Unilever
CATEGORY:
Home Care, Product Science
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Germ-free hands
BENEFIT:
Visual of germs leaving
TECHNOLOGY:
Dark Spot Demo Technology
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

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