Demo Creation Experts | Translating Science into Demos for your Audience

Lifebuoy – Germ Detection Tool

Lifebuoy, a trusted name in hygiene, aimed to effectively demonstrate their claim of eliminating 99% of germs compared to competitor soaps. Since germs are invisible to the naked eye, they are often overlooked in daily hygiene routines. Lifebuoy wanted an interactive and convincing solution that would not only show visible dirt removal but also highlight their soap’s ability to tackle invisible germs that regular washes may leave behind.

The goal was to provide a science-backed visual demonstration to consumers, reinforcing the effectiveness of Lifebuoy and differentiating it from competitors.

USP’s Contribution
To address these requirements, USP Solutions developed an innovative demo card that combined two advanced technologies to vividly illustrate the superiority of Lifebuoy soap:

  1. Wipe Off Technology demonstrated dirt removal, showing that both Lifebuoy and competitor products performed equally in cleaning visible dirt.
  2. Dark Spot Demo Technology revealed the true difference under UV light, where the area treated with Lifebuoy soap showed minimal residual germs (only 1%), while the area treated with competitor soap revealed invisible germs still present.

This interactive demo offered a compelling visual experience, making Lifebuoy’s claim of eliminating 99% of germs both believable and impactful.

How It Worked

  1. Side-by-Side Comparison:
    • A demo card was treated with Lifebuoy soap on one side and a competitor’s soap on the other.
    • Using Wipe Off Technology, both sides showed effective visible dirt removal.
  2. UV Light Analysis:
    • When exposed to UV light, the Lifebuoy-treated side displayed how deeply it cleaned, with only 1% of germs remaining.
    • The competitor-treated side, however, still showed significant traces of invisible germs, proving Lifebuoy’s superior germ protection.
  3. Consumer Engagement:
    • This hands-on demonstration allowed consumers to see the invisible germ difference firsthand, reinforcing trust in Lifebuoy’s efficacy.

Impact
The demo card became a key tool for Lifebuoy’s marketing strategy in the United Arab Emirates, effectively communicating the brand’s germ-killing claim. The powerful and believable demonstration not only educated consumers but also enhanced their trust in Lifebuoy, leading to increased brand loyalty and sales.

 

Facts
BRAND:
Lifebuoy
COMPANY:
Unilever
CATEGORY:
Home Care, Product Science
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Germ-free hands
BENEFIT:
Visual of germs leaving
TECHNOLOGY:
Dark Spot Demo Technology
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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