LANCÔME’s marketing team in Austria sought a versatile engagement tool to assist beauty advisors in building and recommending tailored beauty regimens for their clients. The objective was to create a multi-functional diagnostic tool that could analyze skin type and wrinkle levels, serving as both a 1:1 consultation tool and a self-analysis device. This tool needed to provide clients with actionable insights into their skincare needs while steering them toward the most suitable LANCÔME products.
The solution required an intuitive, branded design that would enhance the beauty consultant’s expertise and foster meaningful interactions with consumers.
USP’s Contribution
USP Solutions developed a fully branded engagement folder featuring multiple demo tools, including a 2D Wrinkle Test and a Skin Type Tester. This multi-sensory diagnostic tool offered a comprehensive skincare analysis, enabling beauty advisors to deliver personalized recommendations and helping consumers independently assess their needs.
How It Worked
- Wrinkle Level Analysis:
- The 2D Wrinkle Test used a Powder Applicator and Visual Patch to provide a two-dimensional visualization of the skin’s surface structure and facial expression lines. Results were available within seconds, offering immediate insights into wrinkle levels.
- Skin Type Diagnosis:
- The Skin Type Tester measured sebum levels on the skin’s surface. Consumers used a results chart to determine where their skin fell on the dryness-to-oiliness scale.
- Product Recommendations:
- Easy-to-understand instructions and result fields guided consumers to the LANCÔME products best suited to their skin type and concerns.
- Enhanced Consultant Engagement:
- Beauty advisors used the tool to engage clients in meaningful conversations about their skincare needs, positioning themselves as trusted skincare experts.
Impact
The diagnostic tool transformed the in-store experience for LANCÔME clients in Austria, enhancing consumer engagement and driving sales. By offering personalized recommendations through a hands-on and interactive process, the tool reinforced LANCÔME’s reputation as a leader in skincare innovation. The initiative not only improved consumer satisfaction but also strengthened the role of beauty advisors as trusted consultants.
