Demo Creation Experts | Translating Science into Demos for your Audience

La Shield – Sun Protection

La Shield, a leading sun care brand under Glenmark Pharmaceuticals, aimed to create a consumer experience that would both demonstrate the efficacy of their SPF product and engage shoppers in a memorable way. The goal was to showcase the product’s ability to protect against harsh UV rays while educating consumers about the importance of sun protection.

The solution needed to be both impactful and interactive, seamlessly integrating into point-of-sale environments to enhance consumer trust and drive purchase decisions.

USP’s Contribution
To meet La Shield’s needs, USP Solutions developed a UV Efficacy Test Tool that provided a tangible demonstration of the product’s protective capabilities. This innovative tool allowed consumers to see firsthand how La Shield’s SPF shielded their skin from harmful UV rays.

The UV Efficacy Test was designed to deliver immediate, visible results, making it a powerful tool for consumer education and engagement. It not only demonstrated the effectiveness of the SPF product but also underscored the risks of sun exposure, reinforcing the need for daily sun protection.

How It Worked

  1. UV Protection Demonstration: Consumers applied La Shield’s SPF product to a designated area and exposed it to UV light using the demo tool. The tool revealed the product’s ability to block UV rays, showcasing its protective benefits.
  2. Consumer Engagement: The interactive nature of the test created an engaging experience, sparking interest and conversation around sun safety.
  3. Educational Insights: Beauty consultants or POS staff guided consumers through the demonstration, explaining the importance of sun protection and how La Shield’s SPF provides all-day defense.

Impact
The UV Efficacy Test Tool successfully elevated La Shield’s in-store campaigns in India, helping consumers understand the importance of sun protection while building trust in the brand’s products. By combining education with engagement, the tool drove interest, increased product trials, and boosted sales, solidifying La Shield’s position as a trusted name in sun care.

Facts
BRAND:
COMPANY:
Glenmark Pharmaceuticals
CATEGORY:
Sun Care
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Protection against harsh UV rays
BENEFIT:
No sunburnt skin
TECHNOLOGY:
UV Efficacy Test
ACTIVATION CHANNEL:
POS
Hands holding an instruction card next to a small golden flashlight and a white round object on a pristine surface, showcasing a flawless science demo. . In a demo creation process.
Two hands holding a small card and a gold pen-like device, likely preparing for a science demo. The card has a purple image of a virus or germ and some text above it. The background is white, and a round white object is partially visible to the right. . In a demo creation process.
A person holds an instructional card with a purple design next to a gold flashlight on a white surface, likely preparing for a science demo. A round white object is also nearby. . In a demo creation process.
Two hands hold a small card with text and a sun illustration, perfect for a science demo. The right hand has a translucent patch on the fingertip. A gold flashlight and a round white pad rest on the white surface in the background, enhancing this demo setup. . In a demo creation process.
A person uses a small gold flashlight with a green button to illuminate a card featuring an illustration of a purple bug. The card details How it Works with bullet points, resembling a science demo. Both objects rest on a white surface, creating an engaging demo experience. . In a demo creation process.
A person holds a small instruction card in one hand and a gold flashlight with a green button in the other, setting up for what seems to be a science demo. The card contains an illustration and text, likely explaining a procedure or product usage. The background is plain white. . In a demo creation process.
Two hands hold a small card against a white background, showcasing a science demo. The card features a diagram of a purple crawling insect and text titled How It Works. A red string bracelet adorns the left wrist, adding a touch of color to the scene. . In a demo creation process.

Similar projects

Team of creators

At USP Solutions, we help brands turn product science into clear relatable demonstrations. Our mission is to empower professionals in R&D and marketing to communicate product performance through clear, tangible, and engaging demos. By combining scientific precision with creative thinking, we transform complex product benefits into demonstrations audiences can see, touch, trust, and experience.

As a global leader in FMCG demo creation for the personal care, pharma, and food industries, USP Demo Solutions designs tailored demo assets, kits, videos and digital experiences that strengthen brand stories and make scientific claims both credible and compelling.

Partner with us to bring your science to life and inspire consumers through proof they can experience.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Janat Soomro, Demo Creation Expert at USP Solutions
Janat Soomro

VP Demo Creation

w

Translating product science into clear and relatable demos for your audiences.

w