Demo Creation Experts | Translating Science into Demos for your Audience

La Shield – Sun Protection

La Shield, a leading sun care brand under Glenmark Pharmaceuticals, aimed to create a consumer experience that would both demonstrate the efficacy of their SPF product and engage shoppers in a memorable way. The goal was to showcase the product’s ability to protect against harsh UV rays while educating consumers about the importance of sun protection.

The solution needed to be both impactful and interactive, seamlessly integrating into point-of-sale environments to enhance consumer trust and drive purchase decisions.

USP’s Contribution
To meet La Shield’s needs, USP Solutions developed a UV Efficacy Test Tool that provided a tangible demonstration of the product’s protective capabilities. This innovative tool allowed consumers to see firsthand how La Shield’s SPF shielded their skin from harmful UV rays.

The UV Efficacy Test was designed to deliver immediate, visible results, making it a powerful tool for consumer education and engagement. It not only demonstrated the effectiveness of the SPF product but also underscored the risks of sun exposure, reinforcing the need for daily sun protection.

How It Worked

  1. UV Protection Demonstration: Consumers applied La Shield’s SPF product to a designated area and exposed it to UV light using the demo tool. The tool revealed the product’s ability to block UV rays, showcasing its protective benefits.
  2. Consumer Engagement: The interactive nature of the test created an engaging experience, sparking interest and conversation around sun safety.
  3. Educational Insights: Beauty consultants or POS staff guided consumers through the demonstration, explaining the importance of sun protection and how La Shield’s SPF provides all-day defense.

Impact
The UV Efficacy Test Tool successfully elevated La Shield’s in-store campaigns in India, helping consumers understand the importance of sun protection while building trust in the brand’s products. By combining education with engagement, the tool drove interest, increased product trials, and boosted sales, solidifying La Shield’s position as a trusted name in sun care.

Facts
BRAND:
La Shield
COMPANY:
Glenmark Pharmaceuticals
CATEGORY:
Sun Care
COUNTRY:
India
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Protection against harsh UV rays
BENEFIT:
No sunburnt skin
TECHNOLOGY:
UV Efficacy Test
ACTIVATION CHANNEL:
POS
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A person holds a small instruction card in one hand and a gold flashlight with a green button in the other, setting up for what seems to be a science demo. The card contains an illustration and text, likely explaining a procedure or product usage. The background is plain white. . In a demo creation process.
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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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