Demo Creation Experts | Translating Science into Demos for your Audience

Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a permanent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.

USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).

Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.

Facts
BRAND:
La Roche-Posay
COMPANY:
LOreal
CATEGORY:
Dermocosmetics, Skin Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Best known product for consumer
BENEFIT:
POS at Department Stores
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS
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