Building on the success of La Roche-Posay’s single-use Skin Type Tester, the US team sought to create a permanent point-of-sale tool that would provide consumers with more comprehensive information about their skin and the EFFACLAR product line. The goal was to educate consumers about their skin type while offering detailed product recommendations to address their specific needs.
The solution needed to extend beyond the original single-use testers, integrating branding, product details, and personalized recommendations into a user-friendly format that could remain at POS as a valuable consumer resource.
USP’s Contribution
USP Solutions collaborated with La Roche-Posay to develop an upgraded folded leaflet Skin Type Tester that provided a more holistic consumer experience. This tool combined advanced Skin Type Testing technology with additional information on EFFACLAR products, creating a seamless journey from diagnosis to product selection.
The tester visualized the amount of sebum present on the skin’s surface, determining the consumer’s skin type—ranging from very dry to oily skin. Results were paired with tailored product recommendations, offering clear guidance on the most suitable EFFACLAR solutions.
How It Worked
- Skin Type Diagnosis: The Skin Type Tester analyzed the consumer’s skin by detecting sebum levels, categorizing their skin type (dry, normal, or oily).
- Product Information: The folded leaflet included detailed descriptions of EFFACLAR products, explaining how each product could address specific skin concerns.
- Personalized Recommendations: Based on the diagnosis, consumers received targeted advice on the most effective products for their skin type.
- POS Integration: Designed for department store displays, the tool provided an engaging, self-guided experience for consumers.
Impact
The permanent Skin Type Tester at POS elevated the La Roche-Posay shopping experience by combining education with engagement. It successfully drove consumer interest in the EFFACLAR line while reinforcing La Roche-Posay’s reputation for personalized skincare expertise. The initiative resulted in increased customer satisfaction, improved brand loyalty, and higher sales conversions at department stores across the United States.
