Wanting an educational tool that doctors, as well as consumers, can use, the La Roche Posay team wanted to have an awareness tool that measured the UV level in the area. A tool that could be carried around with the consumer, encouraging them to remember to stay safe while in the Sun. At the same time, showing them the need to use a UV-protecting product.

How did USP Solutions help?

Using the UV-level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone. As the phone is carried everywhere on one’s person, it is the perfect tool for the consumer to keep up-to-date with the changing UV rays in their vicinity and their need for a protective product.