Building on the success of the single-use Skin Type Tester, La Roche-Posay’s US team sought to introduce a permanent point-of-sale tool that would provide additional value and detailed information about the EFFACLAR product line. The goal was to create a more comprehensive solution that not only educated consumers about their skin type but also offered tailored product recommendations to address their specific needs.
By integrating enhanced features into the tool, La Roche-Posay aimed to deliver a seamless experience, equipping consumers with valuable insights about their skin and the most suitable products for their care regimen.
USP’s Contribution
USP Solutions partnered with La Roche-Posay to redesign the Skin Type Tester into a folded leaflet format that combined advanced skin diagnostic technology with educational content about the EFFACLAR line. This new format transformed the tool into a complete consumer education resource, allowing users to learn about their skin type and explore products tailored to their unique needs.
The tester used cutting-edge technology to detect sebum levels on the skin’s surface, categorizing skin types as dry to very dry, normal, normal to oily, or oily. Combined with La Roche-Posay’s branding and product details, the tool guided users through their skin’s diagnosis and connected them with the most appropriate skincare solutions.
How It Worked
- Skin Type Diagnosis: Consumers used the Skin Type Tester to assess the amount of sebum on their skin, determining their specific skin type.
- Product Education: The folded leaflet provided detailed information about EFFACLAR products, helping consumers understand how each product addressed different skin concerns.
- Personalized Recommendations: Based on their skin type, consumers were directed to the most suitable products, enabling informed and confident purchasing decisions.
- POS Integration: Designed as a permanent POS tool, the leaflet encouraged engagement and self-guided learning, enhancing the overall shopping experience.
Impact
The enhanced Skin Type Tester leaflet transformed the La Roche-Posay shopping experience in the United States. By combining skin diagnostics with product education, the tool elevated consumer confidence, strengthened brand loyalty, and drove sales. Its success positioned La Roche-Posay as a leader in personalized skincare solutions, setting a new standard for POS engagement.
