Demo Creation Experts | Translating Science into Demos for your Audience

Korendy – Skin Type Test

Korendy, a leading online beauty retailer in Turkey, sought an innovative way to educate and engage their online consumer base while enhancing the shopping experience. Recognizing that skin type can evolve due to environmental factors, hormones, age, and overall health, Korendy wanted to provide consumers with a reliable tool to evaluate their skin before making product purchases.

Their goal was twofold:

  1. Empower consumers to diagnose their skin type and make informed skincare choices from Korendy’s online portal.
  2. Enable consumers to track their skin’s progress after using Korendy’s products, fostering loyalty and trust.

USP’s Contribution
USP Solutions partnered with Korendy to create branded Skin Type Test Cards designed to diagnose skin types accurately and quickly. These cards, which use advanced sebum-reactive technology, allowed consumers to determine whether their skin was dry, normal, combination, or oily within seconds.

The innovative Skin Type Test provided consumers with valuable knowledge about their skin, guiding them to the most appropriate skincare selections available on Korendy’s platform. The tool not only enhanced the consumer journey but also created an interactive and memorable experience, setting Korendy apart in the competitive beauty market.

How It Worked

  1. Pre-Purchase Evaluation: Consumers purchased the Skin Type Tester online before selecting their initial products. The tester helped them accurately determine their skin type, ensuring they made the right choices.
  2. Post-Purchase Progress Tracking: A Skin Type Test card was included with each product purchase, enabling consumers to monitor their skin’s progress and continue making informed decisions about their skincare needs.
  3. Guided Product Selection: Combined with Korendy’s product information, the Skin Type Test ensured consumers chose products tailored to their specific skin concerns.

Impact
Korendy’s innovative approach to integrating the Skin Type Tester into the consumer journey proved highly successful. By empowering customers with the knowledge to select and evaluate their skincare products, Korendy enhanced customer satisfaction and trust while driving repeat purchases. The initiative positioned Korendy as a forward-thinking brand committed to personalized skincare and consumer education.

 

Facts
BRAND:
Korendy
COMPANY:
Korendy
CATEGORY:
Skin Care
COUNTRY:
Turkey
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
clear skin
BENEFIT:
clear skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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