Korendy, a leading online beauty retailer in Turkey, sought an innovative way to educate and engage their online consumer base while enhancing the shopping experience. Recognizing that skin type can evolve due to environmental factors, hormones, age, and overall health, Korendy wanted to provide consumers with a reliable tool to evaluate their skin before making product purchases.
Their goal was twofold:
- Empower consumers to diagnose their skin type and make informed skincare choices from Korendy’s online portal.
- Enable consumers to track their skin’s progress after using Korendy’s products, fostering loyalty and trust.
USP’s Contribution
USP Solutions partnered with Korendy to create branded Skin Type Test Cards designed to diagnose skin types accurately and quickly. These cards, which use advanced sebum-reactive technology, allowed consumers to determine whether their skin was dry, normal, combination, or oily within seconds.
The innovative Skin Type Test provided consumers with valuable knowledge about their skin, guiding them to the most appropriate skincare selections available on Korendy’s platform. The tool not only enhanced the consumer journey but also created an interactive and memorable experience, setting Korendy apart in the competitive beauty market.
How It Worked
- Pre-Purchase Evaluation: Consumers purchased the Skin Type Tester online before selecting their initial products. The tester helped them accurately determine their skin type, ensuring they made the right choices.
- Post-Purchase Progress Tracking: A Skin Type Test card was included with each product purchase, enabling consumers to monitor their skin’s progress and continue making informed decisions about their skincare needs.
- Guided Product Selection: Combined with Korendy’s product information, the Skin Type Test ensured consumers chose products tailored to their specific skin concerns.
Impact
Korendy’s innovative approach to integrating the Skin Type Tester into the consumer journey proved highly successful. By empowering customers with the knowledge to select and evaluate their skincare products, Korendy enhanced customer satisfaction and trust while driving repeat purchases. The initiative positioned Korendy as a forward-thinking brand committed to personalized skincare and consumer education.
