The Kiehl’s since 1851 Team was looking for a way to engage and educate consumers in-store. On the one hand, they wanted to shift the conversation from selling to consulting; on the other hand, they wanted to underline their sales staff’s expertise.
How did USP Solutions help?
The USP Solutions’ challenge was to translate Kiehl’s needs into a demo tool that enabled their in-store consultants to analyze the client’s skin within seconds, guiding them to their most appropriate Kiehl’s regime. USP Solutions developed concepts, which were sent to Kiehl’s marketing team for review.
The experts at USP Solutions proposed Skin Type Technology, the best technological match for this campaign. Customized Sensory Demo Tool to be used by highly trained consultants (KCRs) to start a conversation with consumers with a simple approach: “Do you know your skin type?”
Once it was decided how the haptic tester’s experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
