As summertime was approaching, Kiehl’s had the challenge of finding a tool that assisted their Beauty Advisors to educate consumers about the consequences of UV radiations, as well as, to help them pick the right product in-store.
Kiehl’s – Protected and Healthy Skin.
Info
Facts
BRAND:
Kiehl's
COMPANY:
LOreal
CATEGORY:
Sun Care
COUNTRY:
Philippines
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Less damage from UV rays
BENEFIT:
Educate consumers about the consequences of UV radiations
TECHNOLOGY:
Sun Damage Demo - Dark Spots & Wrinkles
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
