With summer approaching, Kiehl’s faced the challenge of empowering their Beauty Advisors to educate consumers about the harmful effects of UV radiation. The goal was twofold: to raise awareness about the consequences of sun damage, such as dark spots and wrinkles, and to guide customers in choosing the most suitable sun care products from Kiehl’s extensive range.
By creating an interactive and engaging in-store experience, Kiehl’s aimed to highlight the importance of sun protection while reinforcing their expertise in skincare solutions.
USP’s Contribution
To address Kiehl’s needs, USP Solutions developed an innovative Sun Damage Demo Tool tailored to Kiehl’s sun care campaign. This interactive tool was designed to visually demonstrate the effects of UV exposure on the skin, creating a powerful educational experience for consumers.
The demo highlighted the long-term consequences of UV radiation, such as dark spots and wrinkles, while showcasing how Kiehl’s products could protect and nourish the skin. By providing a clear, science-backed visualization, the tool empowered Beauty Advisors to engage customers in meaningful conversations about sun protection.
How It Worked
- Demonstration of Sun Damage: The Sun Damage Demo Tool used advanced technology to simulate the effects of UV exposure, visually showing potential skin damage over time.
- Product Education: Beauty Advisors guided consumers through the results, explaining how Kiehl’s sun care products could mitigate these effects and prevent further damage.
- Tailored Recommendations: Based on the consumer’s needs and concerns, Advisors recommended the most appropriate Kiehl’s sun care products, ensuring a personalized experience.
Impact
The Sun Damage Demo Tool became an invaluable resource for Kiehl’s Beauty Advisors in the Philippines, transforming how they communicated the importance of sun protection. The engaging and educational experience strengthened Kiehl’s reputation as a trusted authority in skincare and significantly enhanced consumer engagement and sales during the summer campaign.
