First, Himalaya was looking for a highly engaging demo tool to be used at the POS. Second, they focused on providing consumers a reliable decision-making aid. See how we managed that challenge.
The team was looking for an engaging demo solution that would show immediate impact and success at the POS. Furthermore, they were looking for a tool which would enable consumers to identify the appropriate face wash for their particular skin needs.
They briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for the upcoming face wash promotion.
Besides being designed in the Himalaya’s look and feel, it contained an easy to use skin type test so consumers could check on their skin’s oiliness. Last but not least, the test left room for product presentation and product recommendation.
