HelpNet Romania, a leading nationwide pharmacy chain, wanted to elevate its hair care segment and needed an easy to use tool to engage customers and drive sales of their diverse range of hair care products. The strategy was on using data-driven insights to initiate meaningful conversations and offer tailored recommendations to consumers.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

Using our diagnostic Scalp Sebum Level Tester, the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow.