Demo Creation Experts | Translating Science into Demos for your Audience

Head & Shoulders – What Is Your Scalp Condition?

Head & Shoulders, a leading Procter & Gamble hair care brand in Brazil, sought to demonstrate the product truth and superiority behind their shampoos in a way that fully engaged consumers. By offering scalp test boxes, they aimed to make it effortless—and risk-free—for shoppers to learn about their specific scalp condition, ultimately guiding them to the best product choice for healthier hair.

A Sensory Experience with Scalp Sebum Testing

Recognizing the brand’s goal for an immersive, multisensory encounter that highlights Head & Shoulders’ efficacy, USP Solutions introduced the Scalp Sebum Test. This cutting-edge technology allows consumers to measure sebum levels on the scalp within seconds. They can easily discern whether they have a dry, oily, or balanced scalp, enabling them to select the right Head & Shoulders formula to match their needs.

Fostering Confidence and Emotional Connection

By providing immediate, tangible results, Head & Shoulders delivers clear proof of their product superiority. Shoppers gain a deeper understanding of their personal scalp requirements, feeling both informed and confident in the brand’s solutions. The online activation channel makes these interactive demos accessible to a broad audience, reinforcing Head & Shoulders’ reputation for innovative, consumer-centric marketing.

Through this partnership with USP Solutions, Head & Shoulders has succeeded in crafting a unique, emotional consumer experience—one that transcends traditional hair care demos. By blending science, convenience, and product insight, the scalp sebum test truly brings the brand’s promise of healthier, happier scalps to life.

Facts
BRAND:
Head & Shoulders
COMPANY:
Procter & Gamble
CATEGORY:
Hair Care
COUNTRY:
Brazil
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Finds best product choice
BENEFIT:
Experience product truth
TECHNOLOGY:
Scalp Sebum Test
ACTIVATION CHANNEL:
Online

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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