Head & Shoulders, a leading Procter & Gamble hair care brand in Brazil, sought to demonstrate the product truth and superiority behind their shampoos in a way that fully engaged consumers. By offering scalp analysis, they aimed to make it effortless and risk-free for shoppers to learn about their specific scalp condition, ultimately guiding them to the best product choice for healthier hair.
Recognizing the brand’s goal for an immersive, multisensory encounter that highlights Head & Shoulders’ efficacy, USP Solutions introduced the Scalp Sebum Test. This cutting-edge technology allows consumers to measure sebum levels on the scalp within seconds. They can easily discern whether they have a dry, oily, or balanced scalp, enabling them to select the right Head & Shoulders formula to match their needs.
By providing immediate, tangible results, Head & Shoulders delivers clear proof of their product superiority. Shoppers gain a deeper understanding of their personal scalp requirements, feeling both informed and confident in the brand’s solutions. The online activation channel makes these interactive demos accessible to a broad audience, reinforcing Head & Shoulders’ reputation for innovative, consumer-centric marketing.
Through this partnership with USP Solutions, Head & Shoulders has succeeded in crafting a unique, emotional consumer experience one that transcends traditional hair care demos.
