The Head & Shoulders team aimed at proving product truth and product superiority. The brand activation tool used, provided scalp test boxes which enabled consumers to test their scalp condition easily and with no risk, learning about their needs and at the same time about the best product choice for their scalp condition.

The team was looking for a solution that enables the consumer to experience product truth with all their senses, whilst proving its superiority.

Understanding how important it was for Head & Shoulders to create an engaging and emotional consumer experience which proved its product superiority,  the USP Solutions team suggested the scalp sebum test.