Handy Andy, a Unilever home care brand in Italy, sought to differentiate its Probiotic Cleaner from traditional chemical solutions by showcasing the power of enzymes. Unlike standard cleaners, Handy Andy Probiotic Cleaner targets ingrained dirt and grime on tile surfaces through the natural action of probiotic bacteria, effectively breaking down buildup without relying on harsh chemicals. To prove this “Probiotics Clean Better” claim, the brand needed a portable, compelling demo that would highlight the contrast in cleaning performance.
Creating a Portable Demo Kit
In collaboration with USP Solutions, Handy Andy developed a demo kit that can be set up within minutes, regardless of the venue—be it events, POS displays, or even corporate offices. The kit’s portable design makes it easy for sales teams to transport and conduct on-site demonstrations for B2B clients and consumers alike. By comparing probiotic cleaning to standard chemical formulas, viewers can see a live visual difference as the probiotic solution lifts and removes dirt deeply embedded in tile surfaces.
Proving the Claim
Through this product and claims demo, Handy Andy Probiotic Cleaner stands out as an innovative, eco-friendly alternative that effectively reduces grime while minimizing harsh chemical usage. The kit’s enzymatic technology demonstration provides potential customers with proof of claim, illustrating how Handy Andy Probiotic Cleaner delivers a cleaner, more natural finish. By witnessing these tangible results firsthand, buyers gain confidence in the brand’s ability to address common household and business cleaning challenges.
This activation strategy not only amplifies Handy Andy’s unique selling proposition—“Probiotics Clean Better”—but also reinforces Unilever’s broader commitment to sustainability and consumer wellness. Ultimately, the portable demo kit furthers Handy Andy’s mission to educate and inform, revolutionizing how customers perceive and adopt biologically powered cleaning solutions.
