Demo Creation Experts | Translating Science into Demos for your Audience

Glowal – Skin Type Assessment

Glowal Milano, an Italian skincare pioneer, set out to redefine how consumers discover personalized skincare solutions. In a saturated market, their goal was not only to stand out but also to deliver genuinely bespoke products. To accomplish this, the Glowal marketing team needed a physical on-skin assessment tool that seamlessly integrated with their digital app—creating an innovative, 360° approach to skin evaluation.

Collaborating with USP Solutions
By partnering with USP Solutions, Glowal Milano introduced a Skin Type Tester that accurately measures sebum levels and categorizes consumers’ complexions (dry, normal, combination, or oily). This easy-to-use tester places the power of scientific skin analysis directly in the hands of customers—no specialized knowledge required.

How It Works

  1. On-Skin Measurement: The consumer applies the Skin Type Tester directly to their face, instantly detecting and visualizing sebum levels.
  2. Scan & Upload: Test results are then scanned into the Glowal app, where AI-driven facial skin analysis combines the on-skin data with answers from a brief skincare quiz.
  3. Personalized Recommendations: This integrated approach allows Glowal’s app to deliver tailored product formulations that precisely match each customer’s unique skin profile.

Elevating the Consumer Experience
Designed for an online activation channel, this synergy of physical testing and digital diagnostics provides unprecedented insight into individual skin needs. Consumers can see measurable results in real time, before receiving AI-powered product recommendations that address specific concerns like dryness, oiliness, or sensitivity. This process turns an otherwise confusing search for skincare products into an interactive, confidence-building journey—fostering brand loyalty and trust.

A Milestone in Bespoke Skin Care
Glowal Milano’s collaboration with USP Solutions represents a key step forward in dermocosmetic innovation—unifying on-skin technology with the latest AI capabilities. The result? A quick, accurate, and compelling tool that resonates with skincare enthusiasts seeking truly personalized solutions. By bridging physical testing and user-friendly digital experiences, Glowal Milano has carved out a new standard in the world of tailored beauty, ensuring that each consumer finds the perfect skincare formulation for their complexion and lifestyle.

– Tailored products to care for your face –

Facts
BRAND:
COMPANY:
Glowal
CATEGORY:
Skin Care
CAPABILITY:
Digital Experiences
AUDIENCE:
Consumers
CLAIM:
personalized skincare
BENEFIT:
Tailored products to care for your face
TECHNOLOGY:
Facial Skin Analysis powered by AI, Skin Type Test
ACTIVATION CHANNEL:
Online
A hand holds a labeled diagram card for Glowal, showcasing instructions for two sections: PAD FRONTE and PAD GUANCIA. The card hints at the science behind its development, while botanical elements blur in the background. . In a demo creation process.
A person with long hair is sitting at a table, artfully applying makeup to their face with a small brush, as if engaged in the creation of their ideal image. They glance thoughtfully at a leaflet in their other hand. The background features a patterned wooden wall, and a small plant adorns the table. . In a demo creation process.
A woman with long blonde hair sits at a table, intently reading an instruction card for an electronic device, as if preparing for a demonstration. She is wearing a light-colored sweater. A decorative plant is visible on the table beside her against a wooden textured wall. . In a demo creation process.
A person with long blond hair is sitting at a table, examining a booklet on scientific development while twirling a strand of hair. The wooden wall in the background features an intricate geometric pattern, adding depth to the scene. . In a demo creation process.
A person with long blonde hair holds and reads a purple card in a demonstration at a white table. Nearby, a decorative green plant sits in a patterned white pot. The background features a wooden geometric design. . In a demo creation process.
A person with long hair displays a Glowal test kit, holding two white test pads featuring circular gray areas, hinting at innovative product development. The package is labeled PAD GUANCIA and PAD FRONTE. They sport metallic nail polish and wear a light-colored top. . In a demo creation process.
A person holds a smartphone displaying a skincare app demo form alongside two Glowal Skin Pads. The screen reveals options for product creation, age group selection, and makeup type. The pads are white with purple packaging, embodying the science of beauty innovation. . In a demo creation process.
Three-step skincare process: 1. Take a skin quiz on your smartphone screen. 2. Watch a demo of using skin pads with a mirror. 3. Apply cream to your face. These steps guide you to create a personalized skincare formula tailored just for you. . In a demo creation process.

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At USP Solutions, we help brands turn product science into clear relatable demonstrations. Our mission is to empower professionals in R&D and marketing to communicate product performance through clear, tangible, and engaging demos. By combining scientific precision with creative thinking, we transform complex product benefits into demonstrations audiences can see, touch, trust, and experience.

As a global leader in FMCG demo creation for the personal care, pharma, and food industries, USP Demo Solutions designs tailored demo assets, kits, videos and digital experiences that strengthen brand stories and make scientific claims both credible and compelling.

Partner with us to bring your science to life and inspire consumers through proof they can experience.

Janat Soomro, Demo Creation Expert at USP Solutions
Janat Soomro

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

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Translating product science into clear and relatable demos for your audiences.

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