Gillette Clear Gel, part of Procter & Gamble’s lineup in Mexico, sought a dynamic in-store solution to illustrate how their gel sticks protect more effectively than liquid antiperspirants. Specifically, the brand wanted to spotlight instantaneous protection—showing that Gillette Clear Gel begins working even before you start sweating.
How Did USP Solutions Help?
The team at USP Solutions developed a Protection Proof Test to visually demonstrate Gillette Clear Gel’s unique advantage. This lab-tested tool detects the presence of active AP compounds by triggering a two-step color change that highlights Gillette’s rapid absorption and efficacy compared to competitor sprays. With just a quick application of the product on the demo card, consumers can watch the color shift happen in real time—an unmistakable sign that the Clear Gel formula works without waiting for sweat to activate it.
Because Gillette needed a solution that was easy to use, portable, and ready for point-of-sale or direct selling contexts, the final demo card was compact, visually appealing, and designed for quick, on-the-spot comparisons. In essence, it empowers in-store beauty consultants and brand ambassadors to seamlessly steer consumers toward Gillette Clear Gel, reinforcing the brand’s “better protection” claim with tangible proof.
Working in tandem with Gillette’s marketing team, USP Solutions ensured the test met strict timelines, produced consistent results, and arrived in perfect condition for retail activations. Ultimately, this interactive demonstration underscores the science behind Gillette Clear Gel’s fast-acting formula and cements its status as an innovative leader in personal care.
