Gatineau Paris launched a brand activation campaign focused on helping consumers select the “right product” from their extensive skincare portfolio. Understanding that only satisfied customers truly connect with a brand and return for repeat purchases, Gatineau Paris aimed to deliver not just effective products, but also an immersive, educational experience that would inspire brand love.
Partnering with USP Solutions, Gatineau Paris introduced a Wrinkle Test—an interactive demo creation that offers a direct visual of lessened wrinkles. By seamlessly integrating this technology both online and at the POS, the brand enabled shoppers to witness firsthand how the right product could contribute to youthful skin. Through quick, tangible results, the test helps consumers gauge their personal skincare needs, setting them on a path toward targeted solutions within Gatineau’s line.
This innovative approach makes the brand’s promise of “youthful skin” more than just a claim. Each participant sees how Gatineau Paris products could address their unique skin concerns, reinforcing trust in the brand’s capabilities. Moreover, the simple, user-friendly format creates a memorable encounter—one that not only drives an immediate purchase decision but also encourages brand loyalty over time.
By focusing on individualized results, the Wrinkle Test ensures that every consumer walks away feeling confident in their product choice. That confidence, in turn, fosters the ongoing love for Gatineau Paris’ skin care solutions. With this activation in France, Gatineau Paris stands out as a brand committed to genuine connection and proven efficacy—cementing its reputation as a leader in delivering visible results and meaningful consumer engagement.
