Garnier, part of the L’Oréal portfolio, sought a dynamic way to promote its Micellar Water and BB Cream in the United Arab Emirates’ modern trade market. Partnering with USP Solutions, the Garnier team aimed to create a two-step in-store experience—inviting consumers to remove makeup using Micellar Water, followed by a personalized Skin Type Test that highlights whether they have dry, normal, combination, or oily skin. Equipped with these insights, Beauty Advisors could confidently recommend the most suitable BB cream, ensuring each customer enjoys a fully customized skincare routine.
At the heart of this activation, Garnier leveraged USP Solutions’ extremely accurate Skin Type Tester, designed to visualize sebum levels directly on the skin’s surface. In seconds, shoppers see a clear, easy-to-read assessment of their oil production, offering crucial guidance in selecting the right BB cream for a refreshed and natural complexion. By merging Micellar Water’s dirt-removing prowess with the Skin Type Tester’s educational component, Garnier effectively showcased how a healthy, glowing complexion begins with proper cleansing and product selection.
Developed as a two-step demo card, this approach offers both an immediate, tactile proof of Garnier’s Clean and Care philosophy and an engaging, hands-on journey for the consumer. Beyond simply selling products, the brand fostered trust and credibility by explaining the “why” behind every recommendation. The synergy of data-driven skincare advice and beauty consultant expertise empowered consumers to discover the perfect Garnier BB cream, while reinforcing Garnier’s commitment to visible results and effective skincare. This seamless integration at POS confirms that blending product benefits with interactive demos can profoundly influence purchase decisions—turning curious onlookers into satisfied, loyal customers.
