To complement the marketing strategy and new communication of CLEAN and CARE, the Garnier Team in the UAE needed a tool that focused on both their Micellar water and BB cream. Running this activation in modern trade with the help of beauty advisors, they wanted to take the consumer on a journey. A two-step process of makeup removal with their micellar water, while testing the individual skin type by determining if they had dry, oily, normal skin and driving the consumer to the right BB cream for their need.

How did USP Solutions help?

Using USP’s extremely accurate Skin Type Tester that visualizes the sebum on the skin’s surface was selected. This tool determines the amount of sebum on the test person’s skin and gives a visible and easy to read the result (dry, normal, combination, oily skin). This was then developed into a 2 step demo card that showed the active routine for healthy skin.