Set to launch its new UV protection product in Thailand the Garnier team recognised the influential power of social media by creating an engaging, personalized experience for influencers to introduce Super UV. The goal was to provide influencers with a first hand, impactful demonstration of how UV rays affect the skin and how Garnier’s new product can offer superior protection.
They wanted the influencers not only to understand the science behind the product, but also to experience its benefits with a personalized UV demo tool. One that could show each individual how UV rays impact their skin and compare it with the protection offered by Garnier’s new Super UV. This hands-on experience was pivotal in illustrating the product’s effectiveness and would ensure that the influencers’ testimonials would be both authentic and compelling when shared with their followers.
Building on the success of the initial event, Garnier expanded the campaign to a larger audience by organising a mass event with one of the initial influencers, who had experienced the demo first hand. She demonstrated the UV tool to attendees, allowing them to witness the demo in real-time.
