Garnier Men, part of the L’Oréal family, set out to prove its “All day oil free feel” claim for the Oil Clear skincare line. Seeking a dynamic, in-store solution that would demonstrate product efficacy to Indian consumers, the brand required an interactive demo tool capable of quickly measuring skin type—especially excess oil levels. By transforming routine product education into a hands-on, memorable encounter, Garnier Men aimed to reassure customers that the Oil Clear range could effectively combat shine and maintain a fresh look throughout the day.
USP Solutions delivered a Skin Type Test—a compact, user-friendly demo technology designed specifically for POS activation. Within seconds, consumers could see and feel whether their skin was prone to oiliness. This immediate feedback not only spotlighted the product’s benefits but also helped beauty advisors provide tailored recommendations. For many shoppers, discovering their unique skin condition was an eye-opener, boosting trust in Garnier Men’s innovative formulas.
This engaging, science-backed approach promoted transparency between brand and consumer, turning a typical sales pitch into a two-way conversation. By showing individuals exactly how oily (or not) their skin might be, Garnier Men created an immersive experience that linked the test results directly to the “oil-free” promise of their line. The result was a heightened sense of credibility, as customers left the POS armed with knowledge about their skin type and the confidence that Garnier Men’s products would deliver on their claims.
Through this demo creation strategy, Garnier Men successfully demonstrated its commitment to practical, results-driven skincare. By combining cutting-edge technology with personalized recommendations, the brand encouraged men in India to address their specific concerns and enjoy a shine-free complexion—proving that an all-day oil-free feel is more than just a tagline, but an attainable daily reality.
