Demo Creation Experts | Translating Science into Demos for your Audience

Garnier BB Cream – Engaging Educational Tool

Garnier, a L’Oréal skincare brand in Sweden, wanted a hands-on educational tool that would help consumers determine their skin type before choosing the most suitable BB cream variant. With many shoppers unsure of whether their skin is dry, oily, or combination, Garnier needed a solution that could quickly offer clarity—transforming curiosity into informed purchase decisions.

USP Solutions stepped in with a branded demo card featuring their Skin Type Tester technology, which accurately measures the sebum level on a person’s skin. Within seconds, consumers learn if their skin is dry, normal, or oily. This immediate insight removes the guesswork from product selection, guiding them to the exact Garnier BB cream that caters to their specific needs. By bridging a common knowledge gap, this tool positions Garnier as both educator and problem solver, boosting buyer confidence and satisfaction.

The solution’s ease of use at point-of-sale and via beauty consultants/direct selling channels ensures a seamless experience for any shopper. In-store demonstrations further drive home the brand’s commitment to professional guidance, enhancing trust in Garnier’s product range. Additionally, the integrated Real Shade Finder technology underscores Garnier’s dedication to personalization by pairing accurate skin type analysis with the perfect shade recommendation.

Overall, Garnier’s collaboration with USP Solutions redefined how Swedish consumers discover the best BB cream for their unique skin profile. By turning a simple test into a powerful, interactive experience, the brand successfully aligned immediate skin-type discovery with meaningful product recommendations—showcasing Garnier as the go-to authority for effective, personalized skincare.

Facts
BRAND:
Garnier
COMPANY:
L'Oréal
CATEGORY:
Skin Care
COUNTRY:
Sweden
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Skin type discovered
BENEFIT:
Discover Skin Type
TECHNOLOGY:
Real Shade Finder, Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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