Demo Creation Experts | Translating Science into Demos for your Audience

Garnier 7 Days – Proving the Products Claim

The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both visually and haptically: they wanted to prove that with the use of the product for 7 days, the hydration level of the consumer’s skin improved exponentially.

The Garnier team came to USP with their vision and relied on them to ideate and create a winning solution for their need.

Working on our three-step ideation concept USP went on to develop a winning demo:

  • Demo Ideation ​– generating ideas and solutions that may best suit the project
  • Demo Development ​- evaluating and refining the ideas, based on their feasibility, impact, and alignment of Garnier. The aim was to select the most promising ideas that could be developed further. The selected ideas were then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical and/or digital prototypes
  • Demo Execution – Scaling up and delivering the winning prototype within the timelines 

With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​

It was important for the Garnier team to have a tool that could be used by consumers in-store, at home, as well as used in a video that was distributed online. The tool had to be compelling, credible and easy to use. So each individual could understand the advantages of the product and see the changes in their skin hydration levels for themselves.

Facts
BRAND:
Garnier
COMPANY:
L'Oréal
CATEGORY:
Body Care
COUNTRY:
United Kingdom
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Increased hydration
BENEFIT:
Hydrated skin
TECHNOLOGY:
Face Hydration Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, Events, Online, Pharmacy, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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