The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both visually and haptically: they wanted to prove that with the use of the product for 7 days, the hydration level of the consumer’s skin improved exponentially.
The Garnier team came to USP with their vision and relied on them to ideate and create a winning solution for their need.
Working on our three-step ideation concept USP went on to develop a winning demo:
- Demo Ideation – generating ideas and solutions that may best suit the project
- Demo Development - evaluating and refining the ideas, based on their feasibility, impact, and alignment of Garnier. The aim was to select the most promising ideas that could be developed further. The selected ideas were then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical and/or digital prototypes
- Demo Execution – Scaling up and delivering the winning prototype within the timelines
With each step being dependent on the success of the previous one and with a clear outcome (deliverables)
It was important for the Garnier team to have a tool that could be used by consumers in-store, at home, as well as used in a video that was distributed online. The tool had to be compelling, credible and easy to use. So each individual could understand the advantages of the product and see the changes in their skin hydration levels for themselves.
