Garancia, a renowned French skincare brand, recognized a challenge in conveying the unique benefits of its diverse product range. Many consumers found it difficult to determine which formulation best suited their needs, often leading to confusion and suboptimal results. Seeking a streamlined approach, Garancia needed a skin diagnostic tool that would guide users in identifying the most effective solution—ultimately helping them understand which product to buy and how to apply it in their daily routines.
Turning to USP Solutions, Garancia was introduced to a dual-technology system combining Hydration Level and Skin Type testing. This demo creation equipped influencers, Key Opinion Leaders (KOLs), and beauty consultants alike with a robust, intuitive way to coach consumers on the importance of proper product alignment. By generating clear insights into facial hydration levels and skin type, the diagnostic tool demystifies the selection process—highlighting the exact Garancia product that caters to each user’s unique condition.
Designed for optimal engagement across various channels—Online, Pharmacy, POS, and even Direct Selling—the tool operates as both an educational and experiential piece. Consumers can self-administer the test or be guided by professionals, immediately translating the test results into personalized product recommendations. This level of customization not only enhances brand credibility but also fosters long-term user satisfaction, as individuals see firsthand how Garancia’s skincare range addresses their specific needs.
By bridging the gap between brand offerings and consumer understanding, Garancia has significantly streamlined the path from awareness to purchase. The partnership with USP Solutions underscores a commitment to innovative, results-oriented strategies—validating that user-friendly diagnostics and knowledgeable guidance deliver meaningful skincare journeys.
