Estée Lauder, a prominent skincare brand, sought to transform the consumer experience in department stores by inviting shoppers directly to their cosmetic counters. Rather than relying on traditional sales pitches, they wanted a hands-on, self-use tool that would intrigue customers and provide tangible proof of the brand’s efficacy. To achieve this goal, they partnered with USP Solutions to design an interactive 2D Wrinkle Level Tester—a tool simple enough to use at home yet powerful enough to drive foot traffic in-store.
Through this Wrinkle Test, consumers could quickly measure their wrinkle levels in seconds. The test card’s design made it easy for users to apply the strip themselves, giving them instant feedback without needing assistance. However, to fully interpret the results—and get the best product recommendations—they would head to Estée Lauder’s cosmetic counter, where expert beauty advisors awaited. These trained professionals could then consult with each consumer, interpreting the data and customizing a skincare regimen tailored specifically to their wrinkle profile.
By shifting the conversation from selling to consulting, Estée Lauder successfully bridged the gap between brand information and personal relevance. Customers could now clearly understand why certain products were being recommended, building trust in the brand’s solutions for reducing wrinkles and nurturing healthy, youthful skin. The ease of use and portability of the Wrinkle Level Tester underscored Estée Lauder’s commitment to consumer-centric innovation—allowing shoppers to engage with the technology at the point of sale or in the comfort of their homes.
In collaboration with USP Solutions, Estée Lauder created an interactive tool that not only elevated customer curiosity but also deepened brand loyalty. By embracing data-driven consultations, they proved that meaningful interactions and expert advice can convert store visits into lasting relationships—ultimately demonstrating Estée Lauder’s role as a trusted authority on skincare solutions.
