The ESTÉE LAUDER team searched for a truly engaging and educational activation tool to support their UV product range. The solution also had to be able to assist Beauty Advisors in changing selling to consulting.
Estée Lauder- “Illumination” Brand Activation
Info
Facts
BRAND:
Estée Lauder
COMPANY:
Estée Lauder
CATEGORY:
Sun Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Less dark spots and wrinkles/sun damage
BENEFIT:
Engaging and educational activation tool
TECHNOLOGY:
Sun Damage Demo - Dark Spots & Wrinkles
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
