The Emami team is aware, that it takes a happy consumer to set long-lasting bonds. Right product choice is one step on the way to consumer loyalty. The Emami team, therefore, focused on educating their consumers about their skin needs. The Skin Type Test helped to determine a consumers skin type and lay the basis of right product choice.
The team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs.
It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Emami. The results of the skin type tests, ensured a relialbe skin analysis within seconds – ensuring right product choice – and with it – increased consumer loyalty.
