Demo Creation Experts | Translating Science into Demos for your Audience

Dr.Ci:Labo – How it would work on skin

To support the launch of their DR.CI:LABO serum in travel retail, Johnson & Johnson’s marketing team sought an innovative solution to engage consumers and highlight the product’s skin-brightening benefits. The goal was to create a traffic-stopping demo tool that not only attracted attention but also provided a clear and compelling visual demonstration of the serum’s efficacy in brightening the skin.

USP’s Contribution
Leveraging USP’s advanced Brightening Technology, a branded Brightening Demo Card was developed to bring the serum’s benefits to life. This easy-to-use tool allowed consumers to experience the product’s effect visually and immediately, making the science behind brighter skin both accessible and engaging.

Designed for use in travel retail environments, the demo card empowered beauty consultants to captivate travelers with a dynamic, hands-on experience. By providing a tangible demonstration of the product’s performance, the tool effectively conveyed DR.CI:LABO’s unique value proposition and enhanced consumer confidence in the brand.

Key Benefits

  • Immediate Visual Results: Demonstrated the serum’s brightening effect in seconds, creating a lasting impression on consumers.
  • Consumer Engagement: Served as an interactive and memorable way to educate consumers about the product’s benefits.
  • Sales Conversion: Encouraged purchase decisions by providing proof of efficacy directly at the point of interaction.
  • Travel Retail Optimized: Compact, portable, and easy-to-use, making it ideal for fast-paced travel retail environments.

Impact
The Brightening Demo Card successfully positioned DR.CI:LABO serum as a must-have skincare product in the travel retail space. By delivering a compelling, science-backed demonstration, the tool attracted consumer attention, increased foot traffic, and drove sales.

Facts
BRAND:
Dr.Ci:Labo
COMPANY:
Johnson & Johnson
CATEGORY:
Skin Care
COUNTRY:
Singapore
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Brighter skin
BENEFIT:
visibly show how the product reacts and brightens the skin.
TECHNOLOGY:
Brightening Demo
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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