To support the launch of their DR.CI:LABO serum in travel retail, Johnson & Johnson’s marketing team sought an innovative solution to engage consumers and highlight the product’s skin-brightening benefits. The goal was to create a traffic-stopping demo tool that not only attracted attention but also provided a clear and compelling visual demonstration of the serum’s efficacy in brightening the skin.
USP’s Contribution
Leveraging USP’s advanced Brightening Technology, a branded Brightening Demo Card was developed to bring the serum’s benefits to life. This easy-to-use tool allowed consumers to experience the product’s effect visually and immediately, making the science behind brighter skin both accessible and engaging.
Designed for use in travel retail environments, the demo card empowered beauty consultants to captivate travelers with a dynamic, hands-on experience. By providing a tangible demonstration of the product’s performance, the tool effectively conveyed DR.CI:LABO’s unique value proposition and enhanced consumer confidence in the brand.
Key Benefits
- Immediate Visual Results: Demonstrated the serum’s brightening effect in seconds, creating a lasting impression on consumers.
- Consumer Engagement: Served as an interactive and memorable way to educate consumers about the product’s benefits.
- Sales Conversion: Encouraged purchase decisions by providing proof of efficacy directly at the point of interaction.
- Travel Retail Optimized: Compact, portable, and easy-to-use, making it ideal for fast-paced travel retail environments.
Impact
The Brightening Demo Card successfully positioned DR.CI:LABO serum as a must-have skincare product in the travel retail space. By delivering a compelling, science-backed demonstration, the tool attracted consumer attention, increased foot traffic, and drove sales.