Dove Deo primarily wanted to prove how well its Deo’s care ingredients protect skin, especially after hair removal. Besides proving product truth and product superiority, Dove Deo insisted on a tool which enabled consumers to test Dove’s product’s claim by themselves.
Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while proving that the superiority of Dove deo’s care ingredients.
Both parties agreed that USP’s Deo Reactive Card would give the best possible results, emotionally engaging consumers at the POS.
Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
The claim to prove: “effective protection, beautiful result”. The experts at USP Solutions suggested a special Deo Demo Card, which
enables consumers to touch and feel Dove’s care ingredients.
Global Order Collection (15 COUNTRIES, 10 ARTWORK adaptations)
The Dove Deo Underarm Test consists out of two different test fields.
The test area on the left (Test 1) visualizes how hair removal can irritate the skin. The test area to the right (Test 2) demonstrates how a deo spray can turn rough and irritated skin into perfectly smooth underarms.
” I worked with your team in the past. These tools were used to educate consumers and have been instrumental in growing the category in the region.“– Kathleen Lucas, Philippines
