Demo Creation Experts | Translating Science into Demos for your Audience

The Dove DermaSpa team aimed at proving to their consumers, that Dove DermaSpa offers amazing products to hydrate body skin. The campaign consisted out of two steps. First, consumers were asked to determine their skin’s current hydration level. Second, consumers applied Dove DermSpa and repeated the test. The amazing results convinced consumers of DermaSpa’s product truth and superiority.

The team was looking for an in-store promotion solution that enables the consumer to experience product truth with all their senses, whilst proving DermaSpa’s superiority.

Understanding how important it was for DOVE to create an engaging and emotional consumer experience, the USP Solutions team suggested the hydration test strip. With the aid of this test strip, DOVE enabled consumers to detect their very own hydration level – a highly emotional and engaging moment – also referred to as Beauty Moment of Truth. Secondly, the test strip enabled to visualize the product benefit.

Facts
BRAND:
Dove
COMPANY:
Unilever
CATEGORY:
Body Care
COUNTRY:
Denmark
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
hydrated skin
BENEFIT:
Engaging and emotional consumer experience
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w