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DM Drogerie Markt – Skin Type Test

The team needed a skin diagnosis tool developed and produced for “dm drogerie markt”  that their beauty advisors could use in-store to diagnose the skin of the consumer and with it, recommend a beauty regime. This was meant to complement the DM beauty advisor’s knowledge and establish them as professionals and educated in the field of skincare, setting them apart from other drug stores. The tool was to have the look and feel of a DM specific tool and could be used with/for any brand within the store.

How did USP Solutions help?

USP’s solution for this was a DM branded skin type tester that starts a conversation. The easy to use, single consumer tester could be used with the help of the beauty advisor or could even be done by the user themselves ensuring a hygienic, accurate, and quick result. The BA could then use this result to consult and recommend the best beauty regime.

Keeping the need of the marketing team in mind USP Solutions developed the best option working closely with the stakeholders.

Facts
BRAND:
DM Drogerie Markt
COMPANY:
dm
CATEGORY:
Skin Care
COUNTRY:
Germany
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear skin
BENEFIT:
Clear skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
A hand holds a skincare guide card, a perfect creation for understanding different skin types: Trockene Haut, Normale Haut, Mischhaut, and Fettige Haut. Each section features textured circles labeled Stirn and Wange to demo and compare various skin conditions. . In a demo creation process.
Hands demonstrating a skin type test card with labeled circles for different types: trockene Haut (dry skin), normale Haut (normal skin), Mischhaut (combination skin), fettige Haut (oily skin). A circle is being removed, showcasing a small creation designed for personalized skincare. . In a demo creation process.
Hands holding a skintone testing sheet in a creation demo alongside a small device labeled Hardtief. The sheet displays different skin textures labeled in German, including Trocken Haut and Fettige Haut, with circular samples for matching. . In a demo creation process.
Close-up of a person demonstrating two pH test strips against a comparison card. The card showcases different skin types with corresponding circular test areas. The person's fingers are visible, and the background is out of focus, emphasizing the precision of this science demonstration. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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