Diadermine Lift+ Botology product proof

Info

Wanting to prove the efficacy of their Diadermine Lift + Botology range, the marketing team wanted to take their consumers on a journey of self-discovery. They needed a tool that could show how the product changed the texture of the consumer’s skin over time, thus proving that it actually works.

USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition.

Facts

BRAND:

COMPANY:

Henkel

CATEGORY:

Skin Care

CAPABILITY:

Product and Claims Demos

AUDIENCE:

Consumers

CLAIM:

Visible difference consumer journey

BENEFIT:

At home engagement

TECHNOLOGY:

Wrinkle Test

ACTIVATION CHANNEL:

POS

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Team of creators

At USP Solutions, we help brands turn product science into clear relatable demonstrations. Our mission is to empower professionals in R&D and marketing to communicate product performance through clear, tangible, and engaging demos. By combining scientific precision with creative thinking, we transform complex product benefits into demonstrations audiences can see, touch, trust, and experience.

As a global leader in FMCG demo creation for the personal care, pharma, and food industries, USP Demo Solutions designs tailored demo assets, kits, videos and digital experiences that strengthen brand stories and make scientific claims both credible and compelling.

Partner with us to bring your science to life and inspire consumers through proof they can experience.

Janat Soomro

VP Demo Creation

Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni

VP Demo Creation