Demo Creation Experts | Translating Science into Demos for your Audience

Wanting to prove the efficacy of their Diadermine Lift + Botology range, the marketing team wanted to take their consumers on a journey of self-discovery. They needed a tool that could show how the product changed the texture of the consumer’s skin over time, thus proving that it actually works.

USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition.

Facts
BRAND:
Diadermine
COMPANY:
Henkel
CATEGORY:
Skin Care
COUNTRY:
Germany
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Visible difference consumer journey
BENEFIT:
At home engagement
TECHNOLOGY:
Wrinkle Test
ACTIVATION CHANNEL:
POS
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