Dermosil, a leading online skincare and beauty brand, faced a common challenge in the beauty industry – assisting consumers in selecting the right foundation shade. Recognizing the limitations of digital solutions, Dermosil acknowledged the unmatched accuracy of on-skin matching.

They wanted a haptic tool that not only provided an on-skin matching experience but also proved to be more cost-effective than traditional sampling. A tool that allowed users to test different foundation shades, without the mess and abuse associated with physical samples while seamlessly creating an experience that complemented the brand’s online shopping experience.