Dermosil, a leading online skincare and beauty brand, sought a solution to help consumers select the perfect foundation shade—a common challenge in the beauty industry. While digital tools have their advantages, Dermosil recognized that on-skin testing remains the most accurate way to match foundation shades effectively.
To address this, they required a cost-effective, mess-free alternative to traditional product sampling that would provide users with a seamless on-skin matching experience, all while complementing their online shopping platform.
USP’s Contribution
USP Solutions developed the Real Shade Finder, a cutting-edge haptic tool designed to revolutionize foundation selection. This tool allows users to test various foundation shades directly on their skin, eliminating the mess and waste typically associated with physical samples.
The Real Shade Finder not only delivers a highly accurate on-skin match but also aligns perfectly with Dermosil’s commitment to offering a premium customer experience. By integrating this innovative solution, Dermosil bridged the gap between physical product testing and online shopping, creating a cohesive and engaging consumer journey.
Key Benefits
- On-Skin Colour Match: Ensures precise foundation matching for every skin tone.
- Cost-Effective Sampling: Reduces costs compared to traditional product sampling methods.
- Enhanced User Experience: Eliminates mess and waste while providing a premium, personalized shopping experience.
Impact
Dermosil’s Real Shade Finder successfully addressed a critical pain point for online shoppers, increasing customer confidence and satisfaction. This tool has empowered Dermosil to build stronger consumer trust while maintaining their position as a leader in the digital beauty space.
