Dermosil, an exclusively online skincare provider under Dermoshop, sought to expand its coaching and advisory services to deliver highly personalized skincare solutions. To achieve this, they needed an innovative tool that could engage consumers, gather essential skin health data, and foster deeper understanding of their customer’s needs across seasons.
Challenge: Bridging the Gap Between Online Services and Personalized Insights
As an online retailer, Dermoshop faced the unique challenge of collecting and utilizing real-time consumer data to enhance their advisory services. They needed a solution that:
- Provided tangible insights into consumer skin health, including hydration and skin type.
- Allowed for seamless data collection to inform personalized product recommendations.
- Enhanced customer engagement by offering an interactive and educational experience.
USP’s Solution: Branded Dual-Technology Diagnostic Card
USP Solutions partnered with Dermoshop to create a branded diagnostic tool featuring two core technologies:
- Hydration Test: Measured body hydration levels to provide insights into skin’s moisture needs.
- Skin Type Test: Evaluated individual skin types, helping Dermoshop tailor their skincare recommendations.
This innovative card allowed Dermoshop to collect valuable data while empowering consumers with knowledge about their skin health. By creating a haptic, easy-to-use solution, USP bridged the gap between Dermoshop’s online presence and their goal of delivering personalized services.
Results: Enhanced Consumer Understanding and Engagement
The diagnostic tool transformed Dermoshop’s ability to connect with their customers. By collecting actionable data on hydration levels and skin types, Dermoshop gained deeper insights into consumer needs, enabling them to offer more tailored products and advice. The tool’s educational value also increased customer trust and engagement, fostering stronger brand loyalty.
