The Dermala team wanted to provide their consumers with a powerful and easy way to engage, better understand their skin, and stimulate the purchase intent in seconds through physical and digital demo solutions. They did not want just another leaflet. They wanted a marketing physical + digital tool that worked in 1:1 interactions or self-service activations.

USP designed a Skin tester tool to diagnose a consumer’s oil (sebum) level and pH value. In a few seconds, the consumer understands their own skin status and gets a product recommendation based on the specific result.

In a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue as skin and beauty products. This tool perfectly works as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow.