Clear was looking for a highly engaging demo tool that would be easy for customers to use and understand, thus proving the efficacy of its products.
The team was looking for a DEMO tool that could easily and reliably determine a consumer’s sebum and dandruff levels. This could take place either at the POS or at home. Another requirement of the demo tools was to clearly demonstrate the product’s superiority for cleansing the oilness and reducing dandruff.
The challenge for USP Solutions was translating Clear’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Clear team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
How it works:
– Each tester is carefully taken off the card
– Next the test area of each test strip is lightly pressed on the scalp
– Finally the results are compared with the reference fields
