About the project
Shiseido’s D program brand introduced a revolutionary skincare line with a claim to repair and strengthen the skin microbiome. The team needed a tool that analysed the skin barrier to assess skin health, identified any compromise in the skin barrier and recommend personalized products tailored to individual needs. They wanted to show the effectiveness of D program products in repairing the skin barrier and empower their beauty advisors with scientific insights to offer precise skincare solutions.
About the project
Using the innovative skin barrier test USP developed a customised easy to use and engaging tool for the brand that analysed the skin barrier and provided insights into their skin’s condition. The tool provided to beauty advisors on understanding microbiome analysis results and helped in interpreting them to recommend suitable D programme products to their consumers.
