Demo Creation Experts | Translating Science into Demos for your Audience

Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, and efficacy demonstration.

USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.

Facts
BRAND:
philosophy
COMPANY:
Coty
CATEGORY:
Skin Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Absorbs quicker and non sticky compared to competitors
BENEFIT:
Hydration
TECHNOLOGY:
Fast Absorption Test - Face
ACTIVATION CHANNEL:
POS
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