Demo Creation Experts | Translating Science into Demos for your Audience

Clinique – Moisture Surge

To re-launch their Moisture Surge replenishing hydration range, Clinique sought an innovative way to connect with consumers at points of sale and in travel retail settings. Their mission was to demonstrate how everyday stress, especially during travel, depletes skin moisture and how their product replenishes and retains hydration. The goal was to deliver live, tangible proof of the product’s efficacy while fostering trust and brand loyalty.

Challenge: Educating and Engaging Consumers in Real-Time

Clinique needed a smart, engaging, and portable tool that could:

  • Provide real-time insights into an individual’s skin hydration levels.
  • Demonstrate the immediate and long-term hydration benefits of Moisture Surge products.
  • Be easy to use and impactful in diverse retail settings worldwide.

USP’s Solution: Innovative Hydration Testing Tools

USP Solutions partnered with Clinique to develop a hydration diagnostic tool that seamlessly addressed their objectives. This innovative tool featured a test area that removed dead skin flakes from the skin’s surface, providing clear, visual proof of the user’s hydration levels.

Key features included:

  • Live Hydration Measurement: Consumers could measure their skin hydration before using the product, immediately after application, and again after 72 hours to see sustained hydration benefits.
  • Engaging Consumer Education: By visualizing the impact of hydration, consumers were empowered to make informed purchasing decisions.
  • Global Accessibility: Offered in 27 languages, the hydration test card ensured consistency and usability across international markets.

This interactive tool not only demonstrated the effectiveness of Clinique’s Moisture Surge range but also established brand awareness and trust by providing a personalized consumer experience.

Results: Global Success and Consumer Trust

The initial launch in the US market proved so successful that Clinique expanded the program globally. The hydration diagnostic tool has become a key element in their POS and travel retail strategy, engaging consumers in 27 languages and driving significant increases in product adoption. By blending education with innovation, Clinique solidified its position as a leader in personalized skincare solutions.

Facts
BRAND:
Clinique
COMPANY:
Estée Lauder
CATEGORY:
Skin Care
COUNTRY:
global
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Plump and healthy skin
BENEFIT:
Moisturized skin
TECHNOLOGY:
Hydration Test - Face
ACTIVATION CHANNEL:
POS
Hands presenting a skincare card titled "How it Works" with three test areas: Balanced Skin, Dehydrated Skin, and Very Dehydrated Skin. Below are Clinique Moisture Surge products, showcasing a demo of advanced hydration creation for visibly healthier skin. . In a demo creation process.
Close-up of a person holding a skincare hydration test card and sample, featuring three black test spots labeled Balanced skin, Dehydrated skin, and Very dehydrated skin above images of Clinique Moisture Surge products—a perfect demo for understanding the science behind hydration. . In a demo creation process.
A hand holds a skin moisture tester beside a Clinique Moisture Surge product sample card. The card, reminiscent of a science demo, features three gray circles labeled Balanced, Dehydrated, and Very dehydrated skin, alongside detailed product images. . In a demo creation process.
A person holds a Clinique Moisture Surge card, used in a science demo to check skin hydration levels. It displays three categories: balanced, dehydrated, and very dehydrated. The card features product images and descriptions for an engaging demonstration of skincare science. . In a demo creation process.
Hands holding Clinique hydration test strips and instructions for monitoring skin moisture levels over time. The steps, labeled Before, After, and Later, serve as a creation demo of personalized skincare science. . In a demo creation process.
Image of a Clinique product sample card, a demo with three pink-labeled tabs: Before, After, and Later, illustrating hydration testing steps. Three adhesive strips with black circles accompany the creation on a light surface. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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